Used Car Overtstock Sale: All Vehicles Priced To Move
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Bergstrom Madison
A Part Of Bergstrom Automotive Group
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344 New Cars
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163 Pre-Owned
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5 Locations
Upfront & Transparent
Pricing
Every new & used vehicle is competitively priced. Upfront and transparent. No surprises.
Price Match Guarantee
We're confident in our pricing. If you find the same vehicle at a lower price within the market, we'll match it.
Negotiation-Free Buying
No haggling. Regardless of who you are, everyone enjoys the same market-based price.
Complete Peace Of Mind
Love your new vehicle or return it within seven days. No questions asked.
Fast & Efficient
Regardless if you’re buying a new vehicle or getting your old one fixed, our team is ready to work at your speed. Shop, schedule and purchase online. In most cases, you can do all of your research and complete the necessary online forms from home. Need help? No problem. Come to the dealership and we’ll guide you through the process. Whether you’re browsing for a new or pre-owned vehicle, scheduling a test drive or oil change, our experienced team is here to help every step of the way.
Earning Your Trust
Delivering exceptional service isn’t just a goal of ours, it’s our standard. We treat every guest like family and work hard to exceed your expectations. We’re committed to earning your trust. One guest, one experience, one vehicle at a time.
Get StartedNew & Used Dealerships
Welcome to Bergstrom Madison, WI new and used car dealerships. At Bergstrom Madison, we pride ourselves on making your car buying process simple and enjoyable, whether you're searching for a used car dealership, new Cadillac dealer, or new Chevrolet dealership near you. Our dedicated team can answer any questions you have about the purchase or lease of a new car, truck, or SUV. If you have questions during your search, call us at 855-275-3008 or contact us online. With four locations in Madison and Middleton, we welcome our guests to visit our showrooms. Get directions to a Bergstrom Madison dealership location to test drive your new or used car.Shop New Cars
Whether you're searching for a new car lease or planning to finance a new vehicle, Bergstrom Automotive has got you covered! Our team is looking forward to helping you find the perfect car for sale in Madison. Search our inventory of new Chevrolet and Cadillac vehicles here or at our four different locations. Remember, if you don't see what you need on our website, we will help you find it. Just use our search form and we'll be in touch!Shop Used Cars
Every pre-owned vehicle we sell goes through an extensive certification process. Whether it is the manufacturer's certification or Bergstrom Automotive's 123-point Pre-Owned Vehicle Promise Certification, your vehicle is guaranteed to be up to the highest standard.Auto Repair & Parts
We take care of all makes and models in our state-of-the-art facilities. Our goal is to complete your auto repairs fast and return your vehicle to you at factory specifications. Enjoy complimentary beverages and cookies while you wait, along with free Wi-Fi. All service visits come with complimentary car washes and courtesy shuttle service.
We Strive To Be the Recognized Leader of Guest Service Through the Commitment to Treat Everyone Like Family
Bergstrom Madison is home to Wisconsin's #1 new and used car dealerships. With a deep commitment to excellence, and the best selection of new vehicles and used cars in Madison, Bergstrom of Madison has had the pleasure of serving guests from Middleton, Sun Prairie, Janesville, and throughout the great state of Wisconsin.
